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why are indians so much obsessed with fair skin? their idea of beauty is being fair?

19 Apr

I visited india and I was surprised that many people think beauty= fairness.there are so many advertisements for fairness creams on the television/newspaperss,almost everywhere.I heard that every home uses a fairness cream and there are people who reject a marriage proposal of a woman if she isn’t fair.
according to me they for a beautiful wheatish(tanned) skin texture.why do they spend so much for light skinned products?

 
 

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  1. Tissue (Damn you I'm a girl

    April 19, 2010 at 2:15 pm

    I know! The idea of indian beauty: fair skin, long black, straight hair, and preferably light eyes.

     
  2. pickedon

    April 19, 2010 at 2:23 pm

    because that’s crammed down their throats by marketing idiots an ad crazy greed mongers and pushy bullies who try to tell people what’s good for them.
    it’s also crammed down people’s throats to “looking younger” because it’s a billion dollar industry to sell crap related to this.

     
  3. Painter

    April 19, 2010 at 2:38 pm

    Why are you so much obsessed about this issue?

     
  4. livewire9

    April 19, 2010 at 3:25 pm

    because there are many wannabe’s in india… it’s more than a little scary to tell the truth…

     
  5. Natiana

    April 19, 2010 at 4:04 pm

    Im not sure but i think it dates back a while back, maybe something do to with the british colonisation/rule in India, after that most indian’s got the idea that being ‘fair’ meant a better status and more respect or beauty.

    Ive been thinking about this for a while, and is the only possible idea i can think of! nice question.

     
  6. Frances Carodine

    April 19, 2010 at 4:28 pm

    they are not fair skin

     
 

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